Bailey of Bristol has continued its record breaking run of results at the recent Boat & Caravan Show, held at the NEC, where the company secured retail orders to the value of £6.7 million compared with £4.5 million at the same event last year.
 
This represents a 48% increase by value and is the company's best ever performance at this exhibition. In the current economic climate this is clearly an outstanding result for Bailey in particular and also the industry in general, with more evidence that people are continuing to favour value for money stay at home holidays instead of travelling abroad.
 
Much of this achievement was due to the positive public reaction to the new Bailey Pegasus and Olympus caravan ranges, featuring the ground breaking new Alu-Tech body shell construction system, which accounted for 90% of the total business written. Following the public acceptance of this award winning technology Bailey will now look to roll it across the whole product portfolio within the next twelve months.
 
Sales success was mirrored in the results of The Caravan Club Caravan Design Awards 2010 announced during the show, where, for the second year running Bailey has won an unprecedented four of the five categories in which it entered products. The four titles were split evenly between the Pegasus and Olympus product ranges reflecting Bailey's unrivalled ability to bring successful and innovative new designs to market.
 
In response to this surge in demand the company has now implemented a measured increase in its production volumes to ensure that there is an adequate supply of caravans available throughout the summer. Customers interested in viewing the current Bailey model line up should contact their local Bailey agent the details of which can be found by visiting www.bailey-caravans.co.uk/retailer-network/uk-network/
 
Olympus display models will be arriving on Retailer Forecourts from mid-March onwards.

 

Published on: 3/3/2010

 

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